PI and MVA client acquisition, billed per signed retainer.
Pay-per-signed-case marketing for personal injury and motor vehicle accident law firms: MediaBloom runs the ads, the 24/7 AI intake and the setter, sends the retainer for signature, and bills per retainer signed under criteria agreed in writing.
Overview
What is Pay-Per-Signed-Case?
Pay-per-signed-case means a firm pays its acquisition partner only when a prospect signs a retainer, rather than for clicks, leads or calls. It moves the risk of unqualified leads and slow intake from the firm to the provider, which is exactly why providers who offer it have to run intake themselves. MediaBloom does: the ads, the AI intake that answers in seconds and asks the qualifying questions, the human setter who confirms the consultation, and the retainer sent for e-signature from the conversation.
The program is built for personal injury and motor vehicle accident firms, where the economics of a signed case support it and where speed and persistence of intake decide who signs. How a signed case is defined, which states and case types are covered, and what happens with a case that drops after signing are written into the agreement before anything launches.
Why teams choose it
Outcomes that compound
Pay for retainers, not leads
The billing unit is a signed engagement agreement that meets your written criteria.
Intake runs 24/7
AI answers, qualifies and follows up the moment a prospect responds, day or night.
Your criteria, in writing
Case types, states, minimum injury and liability standards and the definition of "signed" are agreed before launch.
Capabilities
Everything you need in one module
- Paid acquisition across search, social and video
- 24/7 AI intake with practice-specific qualification
- Human setter confirms the consultation
- E-signature retainer sent from the conversation
- Weekly report: inquiries, qualified, consulted, signed
Use cases
Built for real revenue workflows
See Pay-Per-Signed-Case on your data in a 20-minute demo.
From kickoff to booked meetings in days, not quarters
- 1
Agree the criteria
Case types, states, injury and liability standards, exclusions and the definition of "signed" go in writing.
- 2
Run acquisition
Search, social and video campaigns built for injury intent, with tracking from click to retainer.
- 3
Qualify and book
AI intake answers in seconds, captures incident, injuries, fault, insurance and prior counsel, and books the consult; a setter confirms.
- 4
Sign and hand off
The retainer goes out for e-signature with your documents; the signed matter lands in your case management system.
Works with the stack you already run
Native, bi-directional integrations mean Pay-Per-Signed-Case writes outcomes back to your source of truth - so attribution, compliance, and reporting stay clean.
Trusted across regulated and high-velocity industries
Pay-Per-Signed-Case is tuned for the compliance, tone, and speed requirements of each vertical we serve.
Last updated Reviewed by John Jahshan
What counts as a signed case
Everything in this program rests on one definition, so it is written down first. A signed case is a prospect who matches the agreed case type and state, meets the qualification standards you set (for an MVA matter, typically: injury with treatment, a liable third party, insurance on the at-fault side, within the statute, no prior counsel), and has executed your engagement agreement. The contract also states how duplicates, conflicts, prospects who sign and drop within an agreed window, and matters you decline are handled. If it is not in the definition, you do not pay for it.
Case types and states served
Motor vehicle accident and general personal injury cases are the core, because the value of a signed case supports the model and because intake speed decides who signs. Premises liability, workers’ compensation and mass tort intake are available by agreement. Coverage follows your licensure: we run acquisition in the states where you practise, and only where the state’s rules permit the fee structure.
TODO(John): List the states currently served and any case types excluded, so this section is specific rather than general.
How the program runs, from ad to retainer
The firm sees qualified consultations and signed retainers; everything in between is run for you.
- Acquisition: search, social and video campaigns built around injury intent in your markets, with every click tracked through to the retainer so cost per signed case is known, not estimated. The same team runs our ads management.
- First response: the moment a prospect calls, texts or submits a form, the AI intake agent answers, in seconds, at any hour, in English or Spanish.
- Qualification: incident date and location, injuries and treatment, fault and police report, insurance on both sides, prior counsel, and the statute computed from the facts.
- Consultation: qualified prospects are booked onto your calendar; a human setter confirms the appointment and chases no-shows.
- Retainer: for matters that meet your signing criteria, your engagement agreement and disclosures go out for e-signature from the conversation.
- Handoff: the signed matter, the intake answers, the recording and the transcript land in Clio, Lawmatics, Filevine or MyCase, and the case appears on that week’s report.
What the firm does and what MediaBloom does
MediaBloom funds and runs acquisition, builds and operates the intake agent, staffs the setter, sends the retainer and reports weekly. The firm sets the qualification criteria, supplies its engagement agreement and required disclosures, keeps attorney availability open for consultations, decides on borderline matters quickly, and gives us access to the case management system where signed matters should land. The faster the firm answers the borderline questions, the more cases sign.
Pricing model
You pay a fixed amount per signed case, set by case type and state, invoiced on signed retainers that meet the written definition. There is no charge for leads, calls or consultations that do not sign.
TODO(John): State the per-case price range by case type (or confirm it is quoted only on a call) and any minimum commitment or setup fee.
Compliance and referral-fee rules
The program is structured as a marketing and intake service. The intake agent identifies itself as the firm’s intake assistant, never gives legal advice, delivers your disclaimers verbatim and records consent where required. Rules on paying for referrals and recommendations differ by state and change; we do not give bar-ethics advice. Take the written agreement to your state bar’s ethics counsel before you sign, and we will adjust the structure to what your state allows. Our explainer on how the pay-per-signed-case model works covers the questions to ask any provider.
How to compare this with buying leads
Cost per lead hides the two numbers that matter: how many leads become signed cases, and how much intake labour it takes to get there. A lead program at a low price per lead with a five percent sign rate, worked by a paralegal between other duties, often costs more per retainer than a per-case price, and the unworked leads are the expensive part. Ask any provider for cost per signed case, the sign rate, who runs intake and how fast, and what happens to the leads that do not sign. Then put the same questions to us on a scoping call.
Proof
Pay-Per-Signed-Case - frequently asked questions
The firm pays only when a prospect signs a retainer, not for leads, clicks or calls. At MediaBloom the billing unit is a retainer signed under criteria agreed in writing before launch.
A prospect who matches the agreed case type, state and qualification standards and has executed the firm’s engagement agreement. Exclusions, duplicates, conflicts and drop-offs within an agreed window are defined in the contract so there is no argument later.
Personal injury and motor vehicle accident cases first, with premises liability, workers’ compensation and mass tort intake by agreement. Coverage by state depends on your licensure and on state rules for the fee structure; we confirm both on the scoping call.
Rules on paying for referrals and recommendations differ by state, and we do not give bar-ethics advice. The agreement is structured as a marketing and intake service; take it to your state bar’s ethics counsel before you sign, and we adjust to what your state allows.
MediaBloom runs the ads, the AI intake, the setter and the retainer send. The firm supplies its qualification criteria, its engagement agreement and disclosures, attorney availability for consultations, and the case management access to receive signed matters.
No. A contingency fee is what a client pays the attorney from a recovery. Pay-per-signed-case is what the firm pays a provider for client acquisition. They are separate agreements between different parties.
It is priced per retainer and varies by case type and state. We quote it on a scoping call once we know your criteria and your markets.
Judge both on cost per signed case and on case quality, not cost per lead. A lead program with a low CPL and a 5 percent sign rate can cost more per retainer than a pay-per-signed-case program, and it ties up your intake team. Our guide on the model walks through the math.