Glossary
The AI sales & revenue glossary.
Clear, jargon-free definitions for the terms that come up when you automate lead generation, appointment setting, and customer conversations with AI. 35 terms and counting, written by the team that deploys these systems in production for 300+ businesses.
AI & Automation
AI Appointment Setter
An AI appointment setter is software that contacts and replies to leads automatically, qualifies them through a natural conversation, and books meetings directly onto a calendar without a human handling each interaction.
Read definitionAI Chatbot
An AI chatbot is software that holds text conversations with users in natural language, typically on a website or messaging app, to answer questions, qualify leads, or complete tasks like booking and support without a human agent.
Read definitionAI Receptionist
An AI receptionist is an automated system that answers incoming calls and messages for a business, greeting callers, answering common questions, routing or transferring them, and booking appointments without a human front desk.
Read definitionAI SDR
An AI SDR is software that automates the work of a sales development representative, prospecting, reaching out to leads, qualifying them through conversation, and booking meetings for closers, across channels like email, text, and phone.
Read definitionAI Voice Agent
An AI voice agent is software that holds a spoken phone conversation in real time, understanding what a caller says and responding in a natural voice to answer questions, qualify leads, or complete tasks like booking appointments.
Read definitionConversational AI
Conversational AI is the field of technology that lets software understand and respond to human language in a natural, back-and-forth way, powering tools such as chatbots, voice agents, and virtual assistants across text and voice.
Read definitionSales & Pipeline
CRM
A CRM, or customer relationship management system, is software that stores and organizes a company's contacts, deals, and interaction history in one place. It serves as the central record for sales and customer relationships.
Read definitionLead Qualification
Lead qualification is the process of evaluating whether a prospect is a genuine fit and likely to buy, so sales effort goes to the contacts most worth pursuing. It separates ready buyers from poor fits and not-yet-ready leads.
Read definitionLead Reactivation
Lead reactivation is the practice of re-engaging old, dormant, or unconverted leads already in a database to revive interest and generate new appointments or sales. It turns an existing contact list into a fresh revenue source.
Read definitionLead Scoring
Lead scoring is a method of assigning a numeric value to each lead to estimate how well it fits the ideal customer and how ready it is to buy. Higher scores signal which leads to prioritize first.
Read definitionSales Pipeline
A sales pipeline is a visual, stage-by-stage representation of where every prospect sits on the path from first contact to closed deal. It shows what is in progress and what is likely to close.
Read definitionSpeed to Lead
Speed to lead is the elapsed time between a prospect submitting an inquiry and a business making its first contact attempt. Faster responses sharply improve the odds of reaching and converting that lead.
Read definitionLead Generation & Outreach
Appointment Setting
Appointment setting is the process of contacting and qualifying prospects to book scheduled meetings for a sales team, handing off ready conversations instead of raw leads.
Read definitionCold Calling
Cold calling is the practice of phoning prospects who have not previously expressed interest, in order to introduce an offer and start a sales conversation.
Read definitionCold Email
Cold email is an unsolicited but targeted outreach email sent to a prospect with no prior relationship, written to start a relevant business conversation.
Read definitionInbound Lead
An inbound lead is a prospect who reaches out to a business first, signaling interest through an action like a form fill, call, chat, or content download.
Read definitionLead Generation
Lead generation is the process of attracting and identifying potential customers and capturing their interest so a business can follow up and try to convert them into buyers.
Read definitionSales Funnel
A sales funnel is the staged path a prospect moves through from first awareness to purchase, narrowing at each step as some prospects drop off and others advance.
Read definitionDeliverability & Telephony
A2P 10DLC
A2P 10DLC is the U.S. carrier framework for sending application-to-person text messages over standard 10-digit long-code phone numbers. It requires businesses to register their brand and campaigns so carriers can vet and properly route the traffic.
Read definitionEmail Deliverability
Email deliverability is the ability of an email to reach the recipient's inbox rather than the spam folder or being blocked entirely. It depends on authentication, sender reputation, content, and recipient engagement.
Read definitionEmail Warmup
Email warmup is the process of gradually increasing sending volume from a new domain or inbox while generating positive engagement, so mailbox providers learn to trust the sender before high-volume campaigns begin.
Read definitionPower Dialer
A power dialer is outbound calling software that automatically dials numbers from a list one after another and connects answered calls to an available agent, removing manual dialing and increasing talk time.
Read definitionSender Reputation
Sender reputation is a score that mailbox providers assign to a sending domain or IP address based on its sending history. A strong reputation helps mail reach the inbox; a poor one causes filtering or blocking.
Read definitionSpam Score
A spam score is a numeric rating that estimates how likely an email is to be filtered as spam, based on content, formatting, authentication, and sending signals. Lower scores indicate a lower probability of filtering.
Read definitionCompliance & Security
CCPA
The CCPA is a California privacy law that gives California consumers rights over their personal information and requires covered businesses to disclose their data practices and honor consumer requests.
Read definitionDNC Registry
The DNC Registry is a U.S. list of phone numbers that consumers have registered to opt out of most telemarketing calls, which telemarketers are generally required to check and respect.
Read definitionGDPR
The GDPR is a European Union data-protection regulation that governs how organizations collect, use, and safeguard the personal data of individuals in the EU and EEA, and grants those individuals defined rights over their data.
Read definitionHIPAA
HIPAA is a U.S. federal law that sets national standards for protecting the privacy and security of individuals' health information held by healthcare providers, health plans, and their business associates.
Read definitionTCPA
The TCPA is a U.S. federal law that restricts certain telemarketing calls, texts, and the use of automated dialing and prerecorded messages, generally requiring prior consent before businesses can contact consumers.
Read definitionMetrics & ROI
Conversion Rate
Conversion rate is the percentage of people who take a desired action out of everyone who had the opportunity to. It measures how effectively a step in the funnel turns interest into action.
Read definitionCost Per Lead
Cost per lead (CPL) is the average amount a business spends to generate one new lead. It divides total marketing or outreach spend by the number of leads produced.
Read definitionCustomer Lifetime Value
Customer lifetime value (CLV or LTV) is the total profit a business expects to earn from a single customer across the entire relationship. It sets the ceiling on what a company can afford to spend to acquire and keep that customer.
Read definitionROI
ROI (return on investment) measures the profit generated by an investment relative to its cost, usually expressed as a percentage. A positive ROI means the return exceeded the money spent.
Read definitionShow Rate
Show rate is the percentage of booked appointments where the prospect actually attends. It is the inverse of the no-show rate and reflects how reliably scheduled meetings turn into real conversations.
Read definitionTicket Deflection
Ticket deflection is the share of support inquiries resolved without a human agent, typically through self-service or automation. A higher deflection rate means fewer tickets reach staff while customers still get answers.
Read definitionFrom definition to deployment.
These are the concepts behind the AI systems we build. See how MediaBloom turns them into booked appointments, reactivated pipeline, and answered calls.