Campaigns and newsletters that land in the inbox and book.

Email marketing is permission-based communication with people who already know you: customers, subscribers and leads who asked to hear from you. Its jobs are to stay top of mind, to bring customers back, to move leads toward a call, and to announce the things that make people buy. It is judged by replies, clicks that book and revenue, not by open rates, which have been unreliable since mail clients began prefetching images.

The audit starts with who is on the list and what they have done: customers by service and recency, leads by stage and source, subscribers by interest. Each segment gets a calendar with one goal per send. A dental practice does not send the same email to a patient overdue for a cleaning and a lead who asked about implants; a home services company does not send the spring tune-up offer to someone who had one last week. Segmentation is where most of the lift lives, before a word is written.

Emails are written to be read on a phone in eight seconds: a subject line that says what is inside, a first line that earns the second, one idea, one ask, a signature from a person. Design is light, text-first, with images that add rather than carry the message, so the email renders everywhere and does not look like a promotion to a filter. Every draft runs through the Cold Email Spam Checker before it is scheduled.

Getting into the inbox is a set of specific tasks, done in order.

• Validate the list: every address through verification before the first send, with invalid, disposable and catch-all addresses handled. The Email Validator shows the checks we run at scale.
• Authenticate the domain: SPF, DKIM and DMARC set correctly, with a policy that moves toward enforcement.
• Warm up: volume ramps on a new domain or a new platform, and engagement-first sends to the most active segment.
• Keep the list clean: suppress bounces and complaints immediately, sunset non-engagers on a schedule, honour unsubscribes within minutes.
• Write for the filter and the reader: no trigger patterns, one or two links on your own domain, plain formatting, a real signature and physical address.

We send on your platform, most often Constant Contact, GoHighLevel, HubSpot, Mailchimp or Klaviyo, from your authenticated domain, on the agreed calendar. The monthly report shows, by segment, how many people replied, clicked to book or called, and what revenue the CRM attributes to the campaign, with the next month’s calendar adjusted accordingly. Replies and bookings route to your CRM and, where you use one, to the AI setter that confirms the appointment.

A monthly retainer scoped by list size, segments and sends per month, plus a one-time setup where authentication, migration or list clean-up is needed.

TODO(John): Add the starting monthly range and what a typical setup fee covers.