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The Pros and Cons of White Hat vs Black Hat SEO

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White Hat SEO Strategies That Will Increase Your Rankings on Google SERPs

Search Engine Optimization has two competing sides. Black Hat and White Hat

What is Black Hat SEO?

Black Hat SEO is what many consider the easy way out. This strategy involves pumping key words, plagiarism, and invalid backlinks into your website. Google’s algorithm will pick up on these and quickly push your website up.

For a couple weeks

Once Google’s algorithm realizes what you are doing, it will decimate your website. Google can remove all backlinks (including quality ones you had before) and shove you down the pits of their search engine. You will have a great couple week. “I found the prefect SEO company” will be ringing through your ears. This high will be followed by a steep fall and difficult journey back to your original position.

What is White Hat SEO?

White Hat SEO works within the rules. Real backlinks, quality content, and very little increase in traffic. At least to start. White Hat SEO will take months to build a flow of organic traffic but is a much more effective long-term strategy. Using this SEO strategy, you work with google instead of against them.

Black Hat Tactics:

–          Keyword Stuffing

Keyword stuffing is one of the most common black hat tactics. As you would expect, it involves stuffing the website with as many keywords as possible.

“Here at Henry’s Landscaping, we do landscaping. If you are looking for landscaping near you, you will find landscaping near you.” We are the top landscaping company near you and excel at landscaping”

This is an exaggerated example, but it gets the point across well. Keyword stuffing will not only increase the click off rate of your website but will eventually put you on the top of Googles wanted list.

–          Backlink farming

Backlink farming is anther way black hat SEO companies try to cheat. This involves linking you website everywhere.

Google will see your link getting put up everywhere. From Reddit to tumbler, you will continue to pop up. This will again shoot you up the google ladder for a short time. Google is smart. They will eventually figure out Paul’s landscaping is not, in fact, a great Mexican restaurant and the company is trying to cheat them. Google will then purge its algorithm of all Paul’s links and crush his website on the google rankings.

White Hat Tactics:

  • Mobile Friendly

Creating a website formatted correctly on both mobile and laptops is vital for a clean user experience. While black hat websites cram everything into an unfriendly, slow, and unappealing website, white hat websites look clean on every device or page.

  • Focus on User Experience

The focus on user experience is what separates a good website from a great one. But what does this mean? In the simplest terms, it means that the website should be easy to use and navigate. The design should be simple and intuitive and the content should be well-written, interesting, and relevant to your target audience.

SEO is an important part of any marketing strategy for any business looking to get their products or services in front of their target audience. But it’s not just about ranking high in search engines like Google – it’s also about providing a quality user experience that will keep visitors coming back for more.\

  • Keyword Research


It is important to choose the right words for your content. This will also help you rank higher in the search engine results pages.

First of all, you should know what keywords are. Keywords are words or phrases that people type into search engines when they are looking for something on the internet. These keywords can be anything from “buy a new car” to “how to get rid of ants”.

The main purpose of choosing these keywords is so that your website appears higher on the search engine results page, and so that people can find your site more easily.

There are many different methods for finding good keywords, but it is usually a good idea to start with what you already know and research them further if they seem promising.

  • On Page Optimization

SEO on page optimization is the process of optimizing a website’s pages for search engines. Optimizing a page can involve editing the HTML and meta tags, adding inbound links, and more. This article will cover some of the basics of SEO on page optimization.


  • What are headers?

The headers are the titles that come before the article and they are important because they are the first thing people see. They give a quick summary of what the article is about, so it’s important to make them good.

The most common seo headers are H1 and H2. H1 is for when you want to get people’s attention and it can’t be more than six words long. The title should be clickable and should contain your keywords, but not too many of them.

  • What are meta descriptions?

Meta descriptions are short summaries of the web pages that are used in search engine results pages. They usually appear below the title of a webpage and they are used to describe what the page is about.

Meta descriptions have many benefits, including:

-increasing click-through rates from search engine results pages;

-helping users decide which result to click on;

-increasing traffic from search engines by improving rankings for targeted keywords.

  • What are internal links?

Internal links are a great way to boost your website’s SEO. They can help you rank higher on search engines and increase traffic to your website.

Internal links are one of the most effective tools in a seo toolkit. They are also called “backlinks” and can be created by linking pages on the same site or linking pages from different sites but with the same theme.

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