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How to Create an Effective SEO Plan for Your Business

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Many business owners struggle getting website traffic because of the increased competition today. Hundreds of thousands of businesses are competition with you as to who will rank higher for each search query. Where do you stand in Googles eyes?

How do we dominate the market?

With just any SEO strategy you must take a deep dive into the keywords that are being used. Alongside you must check out what actual terms are being searched on google. If nobody is searching it you wont get any traffic. You must find study to find the perfect keywords that have adequate traffic. BUT, there’s another issues we struggle with. Usually the good keywords are hard to get as all of the competitors are working each day to rank their website higher. Make sure to know the difference between white hat and black hat seo.

SEO Strategy Checklist

The list of SEO strategy’s below are the 5 most important things to keep in mind of to rank higher today and maintain that ranking during the future of your business.

  • Competitor Analysis

  • On-Page Search Engine Optimization

  • Image Optimization

  • Local Search Engine Optimization

  • Blog Publishing

Competitor Analysis

The perfect SEO plan for your business must include a detailed analysis of your competitors. You must go onto their website and check out their keywords, see what landing pages they have, and figure out their exact target market. The more information you gather from more competitors the better off you will be. The best website to use for analyzing websites is Semrush.

On-Page SEO

On-Page SEO for your business includes many different parts. You must use the keywords you researched from your competitors and include them in your website. With the exact target market, you will need to start implementing them into your website to tap into their market.

Image Optimization

Speed score is a major part of a business’s website, images, and videos impact how fast a website loads drastically. You can put them into a formatting tool and reformat the size to be precise and fix perfectly. After you have completed that, renaming the image is a good way for Google to understand what your page is about as Google tends to read images by using the name of them and the ALT text.

Local SEO

Local SEO plays a major role on branding and sales your business. If you use local SEO correctly it can be an incredible way to push through your competitors in your market. For example, if I was planning on targeting SEO strategies for Detroit, Michigan. I may put a headline as “The New SEO Strategy In Detroit, Michigan”. Alongside you will want to include as many of those location keywords mixed with the actual target market keywords you’re looking for.  

Blog Publishing

Publishing blogs shows customers that your business is staying up with the trends, staying active, and provides a personalized website touch. Proving to customers that your business is constantly running and keeping everyone up to date with new advances goes a long way. Many prospect customers go to a business’s website and see they have not posted in months on their blogs or social media accounts and say… “well, onto the next” just because they haven’t posted.  We all understand you are busy but staying up to date one of the most important parts of this.

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