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6 Tips to Monitor Your SEO Progress and Optimize Your Website for Search Engines

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Monitoring your SEO progress and optimizing your website is important. If you don’t do this, it will be hard to know what is working and what isn’t. This will make it hard to make changes to the website that’s needed in order to rank higher in the SERP.

Why Boosting a Website’s Organic Search Traffic is Essential for Businesses in 2022

The primary goal of all businesses is to get more customers, and the best way to do that is through organic search traffic.

Organic search traffic is the number one source of website visitors. It accounts for nearly 91% of all online visits, according to Google’s latest data.

The good news is that it’s not too difficult to boost your website’s organic search traffic. In fact, there are many SEO strategies you can use to improve your website’s visibility in SERPs and attract more customers.

#1. Monitor Your Organic Search Traffic Progress with Google Webmaster Tools

Google Webmaster Tool is a free SEO tool that helps you monitor your website’s organic search traffic and provides valuable insights on how to improve your SEO. Some of the things it tracks for you include:

  • Number of pages indexed in Google Search

  • Google’s organic search traffic estimates

  • Number of impressions

  • Clicks

  • Visitor data

#2. Leverage on Social Media Metrics to Gauge Your SEO Performance

Social media is a powerful marketing tool, and is also used to monitor SEO performance.

The social media monitor tool will help you to track your SEO performance by showing the number of followers on your primary social media platform (Facebook, Twitter or Instagram).

Metrics like these can be used in order to gauge your SEO performance and overall brand authority. Social media provides a great insight into how well you are doing with SEO because it is a reflection of how much people are talking/reacting to you and your brand.

#3. Monitor Competitor SEO Progress in SERPs With SEMRush

The SEMRush software has been designed to provide you with the information you need to succeed in a competitive market. It delivers all the data necessary for conducting an effective SEO campaign and tracking your competition’s performance.

SEMRush is an essential tool for any company that wants to stay on top of what’s happening in their industry. The software provides detailed information about your competitors’ performance.

Not only that but it can also be used to track how well the website ranks for specific keywords. It also provides a keyword research tool that helps you find keywords that your competitors are ranking for. You can also use it to monitor your rankings on search engines like Google, Yahoo, and Bing.

#4. What to Target when Analyzing your Competitor’s

Competitors are the most important things to look at when analyzing your industry. This information can be used as an example for what you should do to correctly track your SEO Progress, or as a warning for what you should not do.

The first step is to find out who your competitors are and how they are doing. There are two ways to gather this information:

  • You can use a search engine and type in keywords related to the industry, like “search engine optimization” or “SEO”.

  • You can also conduct an analysis of your competitors by using Semrush.

The next step is to analyze their marketing strategy and see what they’re doing that you’re not, so that you can learn from them and improve your own marketing strategy accordingly.

You need to analyze the competition’s strengths and weaknesses. You can do this by looking for patterns in their content or design, or by reading customer reviews about their products. Alongside check to see if there are any gaps in the market that you could fill with your product or service.

#5. What to look For in a Site Audit?

Site audit is the process of analyzing your website to see how it compares to what your competitors are doing. It’s a way to get feedback on how you are performing in the search engine ranking and if you need to make any changes to specific pages.

An audit to track your SEO Progress will typically include:

  • A review of your site’s content and keywords,

  • An analysis of social media presence,

  • A review of backlinks and referring domains,

  • A competitive analysis.

#6. How To Do Optimal Keyword Research

Keyword research is an important part of any SEO Progress Report. It helps to identify what keywords people are searching for when they are looking for a product or service.

It is important to have accurate data, as inaccurate data can lead to poor quality content that will not rank well in search engine results pages (SERPs). Keyword research needs to be done before any content is created and not after the fact.

The following are some tips on how to perform keyword research:

Start by identifying your target audience and the type of industry you work in. This will help you decide on the keywords that you want to focus on when conducting your research.

Use Google Adwords Keyword Tool, which provides a list of words and phrases that people have searched for in Google over the past 12 months. You can also use tools such as SEMrush, but keep in mind that these tools may provide different results than the Google Adwords Tool.

What to Do to your Website Next?

In this article, we have discussed the importance of conducting a site audit and using the SEO Progress tool to improve your website’s SEO.

We need to make sure that we are doing all the right things to our website in order to get better rankings. We should update the content on our website, remove any duplicate content, use keywords and phrases in the title tags and meta descriptions, optimize images, and make sure that we have a good navigation.

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